The Spec Shaman

The Spec Shaman - Getting Specified

Building product manufacturers who want to get specified by architects can find strategies and suggestions in our weekly blog posts. Building product specification is crucial for manufacturers and our team offers the best resources available. Blog post topics include: 3 part CSI guide specifications, AIA continuing education, and building product rep training. Building product manufacturers who want to get their products specified can check our platform every week for valuable information about the AEC industry. Guest bloggers are always welcome. Please contact us for submission information and requirements.

On: Oct 28, 2016 By: Brad Blank
How to Get Specified by Architects-Part 1
Getting your products specified by architects isn’t rocket science but it takes persistence and patience. First of all, you need a great building product. If your product is a cheap piece of crap, ridden with design deficiencies, made from toxic substances like mercury and asbestos and assembled by underage children in some third world country ruled by a ruthless dictator, then you might want to rethink your plan.
On: Oct 28, 2016 By: Brad Blank
How Webinars Can Be Your Secret Weapon
Webinars are one of the most effective marketing tools a building product manufacturer can use. Webinars can offer more education benefits in one hour than any other sales and marketing program. How many other marketing programs do you know of that can educate 250-500 architects, specifiers, contractors, and engineers in one hour? Webinars should be an essential part of your long term marketing plan.
On: Oct 28, 2016 By: Brad Blank
How Your Outdated AIA Course is Affecting Your Brand
Does your AIA education course look like a train wreck? Are your product reps using Powerpoint presentations from 1999? Do architects fall asleep during your box lunch seminars? Then maybe its time to update your CE course. An antiquated AIA CE course can negatively affect your brand and open the door for your competition.
On: Oct 28, 2016 By: Brad Blank
Marketing Building Products Perception Versus Reality
“Marketing is a battle of perceptions, not products,” state marketing gurus Al Ries and Jack Trout in their monumental book The 22 Immutable Laws of Marketing. Most people perceive the first product in a given industry as the superior one.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.