Mrs. Sim is a respected Marketing and Business Development leader with 20 years’ experience in Strategic Client Development, Business Development, and Global Marketing. As a VP, Marketing and Business Development at DFI, Mrs. Sim is responsible for developing and executing growth opportunities and client relationships in the US; and worldwide marketing strategies to build the DFI brand as the premium protective coating supplier for architectural surfaces. Additional responsibilities include creating long-term value for DFI’s customers and markets, achieving DFI corporate sales goals, and leading the architectural education outreach program.

Prior to joining DFI, Mrs. Sim created business development and marketing strategies for multiple markets including, civil engineering, risk management, and national real estate. Mrs. Sim received her BA in Sociology from Cal State Fullerton and her MA in Criminology from August Vollmer University. Outside DFI, her interests include running, reading, yoga and spending time with her son and husband.