Linda Potter has more than 20 years of experience in the construction industry, specializing in masonry and high-performance building envelopes. As Manager of Architectural Services for Hohmann & Barnard, she works closely with architects, engineers, and contractors to develop thermally efficient, durable, and water-resistant wall assemblies. Hohmann & Barnard has been a trusted leader in the masonry industry for more than 90 years, partnering with building professionals to deliver innovative solutions for today's evolving construction industry. An active leader in the design and construction community, Linda has served in leadership roles with the Nebraska Masonry Alliance, AIA, and CSI. She is also an active member of The Masonry Society and RAiNA, where she continues to contribute to advancing industry knowledge, education, and best practices.
Hohmann & Barnard is a leader in building façade anchoring/support systems and moisture protection solutions for non-residential construction. Our team provides innovative solutions for high-performance building through collaborative integrated project delivery spanning North America.
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 As energy codes and performance expectations continue to evolve, rainscreen design requires a whole-building approach that considers much more than the exterior cladding. This podcast explores how rainscreen assemblies interact with air barriers, structural attachments, and other building envelope components to influence thermal performance, durability, and resilience. Design professionals will examine thermal bridging, attachment frequency, structural loads, and current energy-code considerations.
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