The Spec Shaman

The Spec Shaman - Getting Specified

Building product manufacturers who want to get specified by architects can find strategies and suggestions in our weekly blog posts. Building product specification is crucial for manufacturers and our team offers the best resources available. Blog post topics include: 3 part CSI guide specifications, AIA continuing education, and building product rep training. Building product manufacturers who want to get their products specified can check our platform every week for valuable information about the AEC industry. Guest bloggers are always welcome. Please contact us for submission information and requirements.

On: May 14, 2018 By: Brad Blank
Turning Architect Objections into Product Objectives
“Customers always have concerns or issues that must be satisfied before they will buy,” says author Jeffrey Fox. He notes that customers are concerned about price, delivery, reliability, size, color, warranty, and other issues.
On: May 10, 2018 By: Stacie Townsend
3 Reasons Why a Health Product Declaration (HPD) Increases Specification Opportunities
Product specification doesn’t just happen, it takes a bit of strategy to achieve! Stephen R. Covey said, “Make time for planning: Wars are won in the general’s tent.” But this isn’t war, this is business! Yes, but planning ahead in any situation is time well spent, especially when it deals with product specification.
On: May 8, 2018 By: Brad Blank
3 Organizations That Can Help Product Manufacturers Get Specified
“Concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too,” said mountaineer W.H. Murray.
On: May 3, 2018 By: Stacie Townsend
Manufacturers: What Kind of Networker Are You--a Farmer or a Hunter?
The Greenbuild/ABX 2017 Sustainability Report was recently released and it’s exciting to see how Greenbuild stands behind their claims that sustainability is their foundation.
On: Apr 30, 2018 By: Brad Blank
Why Your Building Product Is Kryptonite
Kryptonite is the Achilles’ Heel of Superman. The radioactive substance can kill America’s favorite superhero. Sometimes a building product can seem like kryptonite to an architect or contractor. They will run away screaming if you try to select the forbidden product for a new building project.
On: Apr 25, 2018 By: Brad Blank
3 Things Spock Would Recommend for Building Product Specification
“The needs of the many outweigh the needs of the few,” said Spock. The brilliant Vulcan was the science officer aboard the Starship Enterprise on its mission to explore strange new worlds—to seek out new life and new civilization. Spock’s intellect, vast knowledge, and use of logic makes him the perfect candidate to evaluate building products.
On: Apr 19, 2018 By: Brad Blank
Under the Influence: How Habits Increase Product Specifications
“We are what we repeatedly do. Excellence is not an act, but a habit,” said Aristotle. When under the influence of positive triggers, architects will specify a certain product. Through a series of examples, we will outline how an architect’s habits increase product specifications.
On: Apr 16, 2018 By: Brad Blank
How to Influence Building Product Specifications and Increase ROI
How do you influence building product specifications? How can a product manufacturer increase ROI? Motivation, ability, and individual triggers are three factors that play an important role in the specification process.
On: Apr 10, 2018 By: Brad Blank
In the Trenches: Battle of the Building Product Manufacturers
“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate,” said military strategist Sun Tzu.
On: Apr 4, 2018 By: Brad Blank
AIA Courses Can Make or Break a Building Product Manufacturer
“Education is what remains after one has forgotten what one has learned in school,” said Albert Einstein. AIA continuing education is one of the most significant tools a building product manufacturer can use to get specified. AIA Courses can make or break a building product manufacturer.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.