Brad Blank

Brad Blank

Brad Blank
Vice-President and Media Director

Brad has worked with building product manufacturers, architects, engineers, and specifiers for over fifteen years. Having made architectural specification calls for numerous building product manufacturers, Brad understands first-hand the importance of being able to offer proof of a product's sustainability claims. He obtained his M.F.A. from the University of Miami graduate film program. After working as a producer, writer, and director in the motion picture industry in Los Angeles, Brad turned his attention to the education market. As Media Director for GreenCE, Brad has created several video continuing education courses on topics such as Net Zero Energy Building Certification™ (NZEB), LEED Platinum schools, and Health Product Declarations (HPDs). He oversees our video services which include: concept & development, script writing, production, and post-production.

Take A Look At My Portfolio!

Online Courses

Newest Courses
Modular Beauty: Low Impact Development and Permeable Pavers

Low Impact Development (LID) has several advantages over traditional storm water management approaches. Since impervious pavement is the main source of storm water runoff, LID strategies recommend permeable paving for hard surfaces. The course discusses LID, its goals and principles, and how they are achieved. It provides an overview of permeable pavements, and more particularly, plastic permeable grid paver systems and how they support LID goals.

  • 1 AAA Core Learning PDH
  • 1 AIA HSW/LU CE Hour
  • 1 AIBD CE Hour
  • 1 GBCI General Hour for LEED Professionals
  • 1 OAA Structured Learning Hour
  • 1 SAA Core Learning Hour

The Spec Shaman

On: Mar 16, 2018
Pay Attention:  You Either Got Your Product Specified or You Didn’t

“Let’s talk about something important! Put that coffee down! Coffee’s for closers only,” said tough guy Blake in the movie Glengarry Glen Ross. You either made the sale or didn’t. No one cares why you didn’t bring in the deal. No one cares about why an architect didn’t specify your product.

On: Mar 12, 2018
A Building Product Rep Credo

The job of every sales person is to generate revenue for a company. The most important factor in every business are customers. Customers pay the bills, pay salaries, bonuses, health insurance, office tools and resources, etc. The number one mission for every sales person is to get and keep customers. According to author Jeffery Fox, the following are some of the most important rules for sales reps.

On: Mar 5, 2018
3 Ways to Diagnose Your Dying AIA Continuing Education Course

Over 90,000 AIA professionals are required to take AIA continuing education annually. Each AIA member must complete 18 hours of AIA courses to maintain their membership. That’s over 1.6 million CE hours needed by architects, specifiers, and other design professionals!

On: Feb 26, 2018
Con Job: 3 Ways Product Manufacturers Get Burned from AIA Courses

Building product manufacturers can benefit greatly from AIA continuing education. However, there are several ways in which product manufacturers can get burned. We’ll discuss three main ways product manufacturers can be taken for a ride for continuing education.

On: Feb 21, 2018
The Master Gardener:  How Successful Product Manufacturers Grow

What if a garden was a product manufacturer? It’s a unique analogy but offers many important lessons. Author Jeffrey Fox has suggested that companies should be like master gardeners. According to Fox, if a manufacturer was a master gardener, management would do the following: • Why does the garden exist? Why does the company exist? A building product manufacturer should be confident in their mission and goals.

On: Feb 13, 2018
Building Product Launch:  Locked and Loaded for Success

“Tough times are the best times to launch new products. Customers are looking for value, for alternatives, to save money, to make their business more competitive, to better their lives. In tough times, customers are more willing to change than they are when life is easy,” says author Jeffery Fox.

On: Feb 8, 2018
4 Ways Building Product Manufacturers Can Benefit from Content Marketing

Content is king, especially in this day and age. The Content Marketing Institute revealed that 89% of Business To Business use content marketing. Content drives website traffic, generates leads, educates customers, and increases SEO.

On: Jan 30, 2018
A Building Product Manufacturer Survival Guide

“Luck is a very thin wire between survival and disaster, and not many people can keep their balance on it,” said author Hunter Thompson. Building product manufacturers are in the survival business. With competitors closing in on all sides, manufacturers may go extinct if they fail to accomplish critical tasks. Customer service is one of the most significant factors that can affect a building product manufacturer’s bottom line and existence.

On: Jan 25, 2018
The Spec Shaman Show - Episode 1

The Spec Shaman Show, Episode One. Every episode we’ll discuss specification strategies, green building topics, and feature the latest trends in the marketplace specifically aimed at building product manufacturers..For our first episode we’re going to discuss LEED version 4.1,

On: Jan 25, 2018
CRASH: Why Building Product Manufacturers Should Not Cut Prices

“Price cutting devalues brands. Cutting prices on industrial products, those items sold by one company to another, cuts profits,” says author Jeffery Fox. Reducing the price may not increase customer demand. Cutting the prices for products can undercut their value proposition. It can also devalue and crash a brand.