Brad Blank

Brad Blank

Brad Blank
Vice-President and Media Director

Brad has worked with building product manufacturers, architects, engineers, and specifiers for over fifteen years. Having made architectural specification calls for numerous building product manufacturers, Brad understands first-hand the importance of being able to offer proof of a product's sustainability claims. He obtained his M.F.A. from the University of Miami graduate film program. After working as a producer, writer, and director in the motion picture industry in Los Angeles, Brad turned his attention to the education market. As Media Director for GreenCE, Brad has created several video continuing education courses on topics such as Net Zero Energy Building Certification™ (NZEB), LEED Platinum schools, and Health Product Declarations (HPDs). He oversees our video services which include: concept & development, script writing, production, and post-production.

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Online Courses

Newest Courses
Modular Beauty: Low Impact Development and Permeable Pavers

Low Impact Development (LID) has several advantages over traditional storm water management approaches. Since impervious pavement is the main source of storm water runoff, LID strategies recommend permeable paving for hard surfaces. The course discusses LID, its goals and principles, and how they are achieved. It provides an overview of permeable pavements, and more particularly, plastic permeable grid paver systems and how they support LID goals.

  • 1 AAA Structured Learning Hour
  • 1 AIA HSW/LU CE Hour
  • 1 AIBD CE Hour
  • 1 GBCI General Hour for LEED Professionals
  • 1 OAA Structured Learning Hour
  • 1 SAA Core Learning Hour

The Spec Shaman

On: Jun 17, 2019
How LEED v4.1 Affects Interior Design Projects

What is LEED v4.1? LEED v4.1 is the most comprehensive, collaborative, accessible and effective LEED system to date. LEED v4.1 improves energy performance, emphasizes human health, and integrative building design. How will LEED v4.1 affect the interior design of projects?

On: Jun 10, 2019
Direct Impact: Why Your AIA Course Is Not Increasing Product Specifications

Are you happy with only 30 architects a month taking your AIA course? Do specifiers have to read your AIA course like a college term paper? Many building product manufacturers waste precious budgetary dollars on underperforming AIA courses that offer low ROI and don’t increase product specification opportunities.

On: Jun 4, 2019
3 Reasons Why Your National Sales Manager Should Be Fired

What’s your biggest specification struggle and how are you trying to solve it? What specification strategies do you have up your sleeve that could help save time and money for your company? Why should a National Sales Manager be fired? Let’s find out . . .

On: May 29, 2019
5 Strategies for Building Product Reps to Pass the LEED v4 BD+C Exam

Passing the LEED v4 exam be a difficult enterprise. There are several important skills that one must master before taking the LEED v4 exam. Preparing for the exam will help you successfully navigate content areas and exam questions.

On: May 24, 2019

The Health Product Declaration (HPD) Collaborative has released the HPD Open Standard Version 2.2 for building product contents and associated health information Planned for Q3 2019, full implementation will launch when the HPD Builder, HPD Public Repository and APIs will be updated to compliance with Version 2.2. How does this affect manufacturers?

On: May 20, 2019
The Mystery of Building Product Specification

The word mystery is derived from Middle English, French, and Latin. In ancient Greek, the word mystery was defined as a secret rite. A mystery is something secret or unexplainable, an obscure puzzle, or a secret craft or trade. Building product specification can be a mystery for novices entering the construction industry.

On: May 9, 2019
The Age of Flower Power Architecture and How It Transforms Affordable Housing, Smart Growth, and Community Outreach

The International Living Future Institute (ILFI) has launched the Living Building Challenge 4.0 which decreases H2O and building materials requirements. In addition, the ILFI has launched a new sustainable ratings system called Core. How will these formational modifications affect renewable and viable design? Let’s find out . . .

On: Apr 30, 2019
3 Significant Specification Strategies Every Building Product Manufacturer Should Implement

There are three significant specification strategies that building product manufacturers should consider implementing for their company. Several weeks ago, I attended the Spec Shaman Summit in San Antonio, TX. Over forty building product manufacturers attended the event and the discussions were enlightening. Here’s what I learned…

On: Mar 13, 2019
Homerun: Testing Building Products with a Baseball Bat

Quality is not an act, it is a habit. Testers don’t like to break things; they like to dispel the illusion that things work. You can see a lot by just looking. These are all proverbs from thinkers, visionaries, and designers about quality. First, solve the problem and then create the product. Let’s review some extreme product testing stories…

On: Mar 5, 2019
Building Product Specification Do’s and Dont’s

That old cliché, “Time is money”, has never been proven false. The more time spent on something, the more necessary a good ROI is. This is true in any industry, even our personal lives. And time is one of the most valuable resources a building product rep has. Time poorly spent leads to empty ambitions. Product reps have a limited amount of time. 24 hours each day. Nobody has more time than another. Productivity all comes down to how a product rep utilizes their time. Time is money.