Brad Blank

Brad Blank

Brad Blank
Vice-President and Media Director

Brad has worked with building product manufacturers, architects, engineers, and specifiers for over fifteen years. Having made architectural specification calls for numerous building product manufacturers, Brad understands first-hand the importance of being able to offer proof of a product's sustainability claims. He obtained his M.F.A. from the University of Miami graduate film program. After working as a producer, writer, and director in the motion picture industry in Los Angeles, Brad turned his attention to the education market. As Media Director for GreenCE, Brad has created several video continuing education courses on topics such as Net Zero Energy Building Certification™ (NZEB), LEED Platinum schools, and Health Product Declarations (HPDs). He oversees our video services which include: concept & development, script writing, production, and post-production.

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Online Courses

Newest Courses
Modular Beauty: Low Impact Development and Permeable Pavers

Low Impact Development (LID) has several advantages over traditional storm water management approaches. Since impervious pavement is the main source of storm water runoff, LID strategies recommend permeable paving for hard surfaces. The course discusses LID, its goals and principles, and how they are achieved. It provides an overview of permeable pavements, and more particularly, plastic permeable grid paver systems and how they support LID goals.

  • 1 AAA Core Learning PDH
  • 1 AIA HSW/LU CE Hour
  • 1 AIBD CE Hour
  • 1 GBCI General Hour for LEED Professionals
  • 1 OAA Structured Learning Hour
  • 1 SAA Core Learning Hour

The Spec Shaman

On: Feb 14, 2019
Webinars as a Marketing Tool

One of the most effective marketing tools a building product manufacturer can use is webinars. There are more education benefits in a one-hour webinar than any other sales and marketing option. They drive person to person interaction, they generate high quality leads, they advertise your company as a trusted resource, they increase your audience, and they help build a solid customer base. Webinars should be an essential part of your long term marketing plan.

On: Feb 4, 2019
4 Reasons Why Building Product Brands Fail

Successful building products are the result of not only meeting customer’s expectations but cementing a positive brand experience in the user’s brain. A negative experience can taint a product brand and reduce specification opportunities. Very successful brands form a positive emotional experience with the end user. Why do some brands fail?

On: Jan 29, 2019
LEED v4.1 For BD+C and ID+C Is Now Open for Registration

The USGBC has launched registration for both new construction projects as well as interior spaces with LEED v4.1 BD+C and LEED v4.1 ID+C. Focused on implementation, the USGBC states that LEED v4.1 is accessible, user-friendly and an agile tool. To participate, users can register LEED Online and review the LEED v4.1 Beta Guide.

On: Jan 22, 2019
3 Reasons Why Trust Is Crucial Between Manufacturers and Architects

Being trustworthy is crucial for a building product manufacturer. It’s good business practice, it saves time, and everyone is happy when people tell the truth. Fear is what generally causes someone to be untrustworthy. Fear can magnify itself and reduce a product rep’s productivity and possibly lead to the individual not being trustworthy. Let’s examine why trust is crucial between manufacturers and architects.

On: Jan 9, 2019
How LEED v4.1 Could Affect Building Product Manufacturers

How will LEED v4.1 affect building product manufacturers? What new requirements, benefits, and opportunities exist in the proposed update to the LEED rating system? Let’s look at major changes to the LEED v4 BD+C rating system.

On: Dec 12, 2018
How No-Cost LEED Exam Prep Can Help Building Product Reps Succeed

Several building product manufacturers still have no sustainability expert or advocate in 2018. It’s hard to believe that there are still major product manufacturers and many small to medium sized companies that have nobody on their team that is versed in LEED or green building. The companies that do have sustainability champions and LEED professionals on their staff usually have greater specification opportunities than those who have nothing.

On: Oct 22, 2018
3 Building Product Specification Tactics You Should Retire Immediately

Dinosaurs went extinct millions of years ago and so should many of your specification strategies. It’s difficult to admit outdated specification tactics aren’t working until they blow up in your face. If you are receiving poor ROI, negative feedback, and major pushback, then you should consider eliminating the specification strategies we will discuss today.

On: Oct 18, 2018
HPD Versus The Declare Label: Why Should Building Product Manufacturers Care?

Should a building product manufacturer develop a Health Product Declaration (HPD) or a Declare Label? Both product disclosures are excellent tools but differ in complexity, cost, and potential ROI. There are other excellent sustainability documentation tools available such as Cradle to Cradle, BIFMA, and ANSI resources to meet Materials Ingredients credits. However, our focus today is on HPDs and Declare Labels.

On: Oct 16, 2018
LEED Certification and Product Specifications Update

The USGBC released their 3rd quarter 2018 LEED certification update. The key takeaways revolve around the achievement level, LEED rating version, and LEED rating system. Also, metrics include the country and state where certifications took place. There are several good signs for building product manufacturers which we’ll explore.

On: Oct 8, 2018
4 Reasons Why Online AIA CE Courses Help Product Manufacturers Get Specified

Building product manufacturers that don’t have an online AIA course, do so at their own peril. AIA continuing education is crucial for manufacturers to educate design professionals and increase their product specifications. A manufacturer that doesn’t have an online AIA CE course risks losing market share and giving their competition the upper hand.