Brad Blank

Brad Blank

Brad Blank
Vice-President and Media Director

Brad has worked with building product manufacturers, architects, engineers, and specifiers for over fifteen years. Having made architectural specification calls for numerous building product manufacturers, Brad understands first-hand the importance of being able to offer proof of a product's sustainability claims. He obtained his M.F.A. from the University of Miami graduate film program. After working as a producer, writer, and director in the motion picture industry in Los Angeles, Brad turned his attention to the education market. As Media Director for GreenCE, Brad has created several video continuing education courses on topics such as Net Zero Energy Building Certification™ (NZEB), LEED Platinum schools, and Health Product Declarations (HPDs). He oversees our video services which include: concept & development, script writing, production, and post-production.

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Online Courses

Newest Courses
Modular Beauty: Low Impact Development and Permeable Pavers

Low Impact Development (LID) has several advantages over traditional storm water management approaches. Since impervious pavement is the main source of storm water runoff, LID strategies recommend permeable paving for hard surfaces. The course discusses LID, its goals and principles, and how they are achieved. It provides an overview of permeable pavements, and more particularly, plastic permeable grid paver systems and how they support LID goals.

  • 1 AAA Structured Learning Hour
  • 1 AIA HSW/LU CE Hour
  • 1 AIBD CE Hour
  • 1 GBCI General Hour for LEED Professionals
  • 1 OAA Structured Learning Hour
  • 1 SAA Core Learning Hour
Designing with Metal

In this one-hour course, we discuss the performance and sustainability benefits of using metal over alternative materials for roofing and cladding applications. Our team will explore how metal roofing and cladding contributes to LEED v4 credits. Finally, we review design challenges, best practices, and case studies that illustrate the benefits and unique properties of using metal for building projects.

  • 1 AAA Structured Learning Hour
  • 1 AIA HSW/LU CE Hour
  • 1 AIBD CE Hour
  • 1 GBCI General Hour for LEED Professionals
  • 1 OAA Structured Learning Hour
  • 1 SAA Core Learning Hour

The Spec Shaman

On: Aug 20, 2019
How LEED v4.1 Credits Affect Product Manufacturers and Water Conservation

LEED v4.1 will be an effective tool to help reduce water waste around the world. According to the United Nations, more than 2 billion people are living with the risk of reduced access to freshwater. Every day almost 1,000 children die to preventable water and sanitation related diseases. How can LEED v4.1 help conserve water and what can building product manufacturers do to help the cause?

On: Aug 12, 2019
3 Ways To Get Your Building Products Specified On LEED v4.1 Projects

Currently, LEED v4.1 is being tested as a beta ratings system in the AEC industry. Project teams have the ability to test the LEED v4.1 beta system and offer feedback to the USGBC. Although, there is no official release date for the final version of LEED v4.1, we can examine three factors that will impact building product specification upon its release.

On: Jul 23, 2019
How Can Building Product Manufacturers Improve LEED v4.1?

Building products play a crucial role in the LEED ratings system. The Materials & Resources (MR) credit category focuses on minimizing the embodied energy and other impacts associated with the extraction, processing, transport, maintenance, and disposal of building materials. How can building product manufacturers shape and improve future versions of LEED? Let’s find out . . .

On: Jul 15, 2019
How To Leverage Online AIA CE Courses For Product Specification

Building product specification is about creating strong, reputable relationships with design professionals in the AEC community. An effective way to create relationships and build brand awareness is by hosting free AIA online courses and GBCI online courses. No matter the size of your company, offering free AIA courses can build name recognition for your company and brand.

On: Jul 2, 2019
How Trade War with China Could Cost AEC Industry Billions

The current stalemate between the United States and China over a trade deal could cost the construction industry and other sectors of the economy tens of billions of dollars. The next round of U.S. tariffs on $300 billion of Chinese goods hasn’t gone into effect yet, so there may be time to reach an agreement. How devastating would a trade war affect the AEC industry?

On: Jun 26, 2019
What is a LEED v4.1 Certification Webinar?

What is a LEED v4.1 certification webinar? A LEED v4.1 webinar answers questions about the new version of LEED. USGBC and GBCI experts discuss the LEED v4.1 rating system, LEED credits, and educational resources. How can you become involved? Let’s find out...

On: Jun 17, 2019
How LEED v4.1 Affects Interior Design Projects

What is LEED v4.1? LEED v4.1 is the most comprehensive, collaborative, accessible and effective LEED system to date. LEED v4.1 improves energy performance, emphasizes human health, and integrative building design. How will LEED v4.1 affect the interior design of projects?

On: Jun 10, 2019
Direct Impact: Why Your AIA Course Is Not Increasing Product Specifications

Are you happy with only 30 architects a month taking your AIA course? Do specifiers have to read your AIA course like a college term paper? Many building product manufacturers waste precious budgetary dollars on underperforming AIA courses that offer low ROI and don’t increase product specification opportunities.

On: Jun 4, 2019
3 Reasons Why Your National Sales Manager Should Be Fired

What’s your biggest specification struggle and how are you trying to solve it? What specification strategies do you have up your sleeve that could help save time and money for your company? Why should a National Sales Manager be fired? Let’s find out . . .

On: May 29, 2019
5 Strategies for Building Product Reps to Pass the LEED v4 BD+C Exam

Passing the LEED v4 exam be a difficult enterprise. There are several important skills that one must master before taking the LEED v4 exam. Preparing for the exam will help you successfully navigate content areas and exam questions.