The Spec Shaman

The Spec Shaman - Getting Specified

Building product manufacturers who want to get specified by architects can find strategies and suggestions in our weekly blog posts. Building product specification is crucial for manufacturers and our team offers the best resources available. Blog post topics include: 3 part CSI guide specifications, AIA continuing education, and building product rep training. Building product manufacturers who want to get their products specified can check our platform every week for valuable information about the AEC industry. Guest bloggers are always welcome. Please contact us for submission information and requirements.

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On: Apr 9, 2019 By: Stacie Townsend
Overview of the USGBC’s Living Standard Research Report
In November 2018, at the Greenbuild International Conference, the U.S. Green Building Council (USGBC) announced their plans for creating a new living standard.
On: Apr 1, 2019 By: Brad Blank
LEED v4.1 Exam Prep is designed to help you pass the LEED v4.1 exam the first time. The USGBC launched the LEED v4.1 BD+C draft on December 17, 2018. The USGBC has stated that LEED v4.1 will be the most inclusive and transparent ratings platform to date. How will the LEED v4.1 exam be different from the current one? Let’s take a look . . .
On: Mar 22, 2019 By: Stacie Townsend
Saving Energy with Daylighting Design
In a previous five-part series, Climate Change: It’s All About the Straws, Isn’t it?, I explored the five main things that are effecting climate change, according to Bill Gates. He lists electricity (25%), agriculture (24%), manufacturing (21%), transportation (14%), and buildings (6%) with a final miscellaneous category contributing 10%. The categories on this list weren’t as surprising as the ways in which those categories contributed.
On: Mar 13, 2019 By: Brad Blank
Homerun: Testing Building Products with a Baseball Bat
Quality is not an act, it is a habit. Testers don’t like to break things; they like to dispel the illusion that things work. You can see a lot by just looking. These are all proverbs from thinkers, visionaries, and designers about quality. First, solve the problem and then create the product. Let’s review some extreme product testing stories…
On: Mar 5, 2019 By: Brad Blank
Building Product Specification Do’s and Dont’s
That old cliché, “Time is money”, has never been proven false. The more time spent on something, the more necessary a good ROI is. This is true in any industry, even our personal lives. And time is one of the most valuable resources a building product rep has. Time poorly spent leads to empty ambitions. Product reps have a limited amount of time. 24 hours each day. Nobody has more time than another. Productivity all comes down to how a product rep utilizes their time. Time is money.
On: Feb 27, 2019 By: Stacie Townsend
Smart Buildings: Rising to the Challenge of the Future
It was only a few months ago that I heard the phrase “Internet of Things”, although it’s not a new concept. By definition, the Internet of Things, or IoT, is the network of connected devices that contain electronics, software, sensors, actuators, and connectivity which enables these things to connect, interact, and exchange data.
On: Feb 22, 2019 By: Brad Blank
Hijacked: How Building Product Manufacturers Lose Customers
Building product manufacturers should spend time acquiring new customers but not at the expense of existing customers. As the old saying goes, it’s less expensive to keep an existing customer than it is to acquire a new one. Don’t let your customers slip away due to preventable mistakes.
On: Feb 14, 2019 By: Brad Blank
One of the most effective marketing tools a building product manufacturer can use is webinars. There are more education benefits in a one-hour webinar than any other sales and marketing option. They drive person to person interaction, they generate high quality leads, they advertise your company as a trusted resource, they increase your audience, and they help build a solid customer base. Webinars should be an essential part of your long term marketing plan.
On: Feb 7, 2019 By: Stacie Townsend
The Emergence of Mass Timber for Urban Building Projects
During the wood-age of building, nearly every metropolitan city had a giant fire, some more than once: Boston in 1872; London in 1666 (and 1212…and 1130…1135…and so on…London is one of the most well-known tinderboxes on the planet); Chicago 1871; and San Francisco 1906, to name a few. These fires were attributed not only to materials used in building, but also a lack of enough fire fighters, low water pressure, and lack of proper equipment.
On: Feb 4, 2019 By: Brad Blank
4 Reasons Why Building Product Brands Fail
Successful building products are the result of not only meeting customer’s expectations but cementing a positive brand experience in the user’s brain. A negative experience can taint a product brand and reduce specification opportunities. Very successful brands form a positive emotional experience with the end user. Why do some brands fail?


GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.