Brad Blank

Brad Blank

Brad Blank
Vice-President and Media Director

Brad has worked with building product manufacturers, architects, engineers, and specifiers for over fifteen years. Having made architectural specification calls for numerous building product manufacturers, Brad understands first-hand the importance of being able to offer proof of a product's sustainability claims. He obtained his M.F.A. from the University of Miami graduate film program. After working as a producer, writer, and director in the motion picture industry in Los Angeles, Brad turned his attention to the education market. As Media Director for GreenCE, Brad has created several video continuing education courses on topics such as Net Zero Energy Building Certification™ (NZEB), LEED Platinum schools, and Health Product Declarations (HPDs). He oversees our video services which include: concept & development, script writing, production, and post-production.

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Online Courses

Newest Courses
Modular Beauty: Low Impact Development and Permeable Pavers

Low Impact Development (LID) has several advantages over traditional storm water management approaches. Since impervious pavement is the main source of storm water runoff, LID strategies recommend permeable paving for hard surfaces. The course discusses LID, its goals and principles, and how they are achieved. It provides an overview of permeable pavements, and more particularly, plastic permeable grid paver systems and how they support LID goals.

  • 1 AAA Core Learning PDH
  • 1 AIA HSW/LU CE Hour
  • 1 AIBD CE Hour
  • 1 GBCI General Hour for LEED Professionals
  • 1 OAA Structured Learning Hour
  • 1 SAA Core Learning Hour

The Spec Shaman

On: Aug 25, 2017
How the FITWEL Certification System Can Help Building Product Manufacturers

It seems every week, a new building certification system is released. Most building product manufacturers are familiar with LEED, Green Globes, and WELL rating systems. A new healthy building certification system called Fitwel was released last year.

On: Aug 21, 2017
How LEED Courses Help Building Product Manufacturers Get Specified

LEED v4 was launched in November 2013. Yet, many building product manufacturers are still unprepared in today’s marketplace. Despite several new opportunities, many building product manufacturers haven’t developed Health Product Declarations (HPDs) for LEED v4. Other companies have failed to update their LEED product documentation from LEED v3 to LEED v4.

On: Aug 14, 2017
Measuring Success - What Building Product Manufacturers Do Wrong

“Are you paralyzed with fear? That’s a good sign. Fear is like doubt, fear is an indicator. Fear tells us what we have to do,” says Steven Pressfield in his book The War of Art. How do building product manufacturers measure success? How do they deal with fear and doubt? Let’s review how building product manufacturers can evaluate their success.

On: Aug 8, 2017
How The HPD Public Repository Benefits Green Building

The Health Product Declaration (HPD) Public Repository was launched in November 2016 and has become a crucial resource for architects, spec writers, interior designers, contractors, LEED consultants, and other design professionals.

On: Aug 3, 2017
Building Product Manufacturers Most Important Resources

“Irrespective of ad claims and slogans on trucks, people are not an organization’s most important asset. Having good people is a strategy for creating, acquiring, and building assets,” says Jeffrey Fox in his book How to Be A Fierce Competitor. Employees that work for building product manufacturers quit, are terminated, retire, work hard, etc. Fox argues that profitable customers are a company’s single most important asset.

On: Jul 20, 2017
3 Ways Product Manufacturer Reps Can Maintain A LEED Credentia

Building product reps who have obtained their LEED professional credential should be commended for their effort. It is no easy feat spending countless hours taking LEED practice exams, participating in LEED certification training, and locking yourself in your office to memorize arcane building codes, enhanced refrigerant management requirements, and whole building life-cycle impact reduction strategies.

On: Jul 13, 2017
Don't Let Your Building Products Become Obsolete

“Someone, somewhere, is making a product that will make your product obsolete,” said venture capitalist Georges Doriot. Never stop improving your building product, never stop adapting, never stop innovating, and never give up. Fear can be a powerful motivator for building product manufacturers. What can building product manufacturers do to ensure that their products never become obsolete?

On: Jun 21, 2017
Sustainable Trends for Building Product Manufacturers to Consider in 2017

“It’s hard to imagine a time more hopeful and horrifying for sustainable business. On the one hand are great achievements and milestones. The Paris Agreement on climate change was ratified last year, faster than any United Nations pact in history, a powerful confirmation of the importance the nations of the world attach to combating climate change.

On: Jun 15, 2017
A Building Product Manufacturer's Guide to Fighting the Resistance

“Most of us have two lives. The life we live, and the un-lived life within us. Between the two stands Resistance,” says author Steven Pressfield in his book “The War of Art.” How can building product manufacturers be the best at what they do? How can product reps overcome obstacles in their professional lives? To engage the challenge of specifications effectively requires learning about the process itself. Resistance is what distracts us and prevents us from succeeding.

On: Jun 7, 2017
Where Should Building Product Manufacturers Invest Their Budget Dollars

“Good companies are thoughtful and discriminating as to how they allocate time, people, and money,” says author Jeffery Fox in his book How to Be A Fierce Competitor. Fox advocates that companies should invest their money where they get the highest return. Invest your budget dollars in projects that generate a good return. Invest your time with people who are winners. How much money should you allocate to marketing? And how can you spend it wisely?