Brad Blank

Brad Blank

Brad Blank
Vice-President and Media Director

Brad has worked with building product manufacturers, architects, engineers, and specifiers for over fifteen years. Having made architectural specification calls for numerous building product manufacturers, Brad understands first-hand the importance of being able to offer proof of a product's sustainability claims. He obtained his M.F.A. from the University of Miami graduate film program. After working as a producer, writer, and director in the motion picture industry in Los Angeles, Brad turned his attention to the education market. As Media Director for GreenCE, Brad has created several video continuing education courses on topics such as Net Zero Energy Building Certification™ (NZEB), LEED Platinum schools, and Health Product Declarations (HPDs). He oversees our video services which include: concept & development, script writing, production, and post-production.

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Online Courses

Newest Courses
Modular Beauty: Low Impact Development and Permeable Pavers

Low Impact Development (LID) has several advantages over traditional storm water management approaches. Since impervious pavement is the main source of storm water runoff, LID strategies recommend permeable paving for hard surfaces. The course discusses LID, its goals and principles, and how they are achieved. It provides an overview of permeable pavements, and more particularly, plastic permeable grid paver systems and how they support LID goals.

  • 1 AAA Structured Learning Hour
  • 1 AIA HSW/LU CE Hour
  • 1 AIBD CE Hour
  • 1 GBCI General Hour for LEED Professionals
  • 1 OAA Structured Learning Hour
  • 1 SAA Core Learning Hour

The Spec Shaman

On: Dec 19, 2017
Is Your Health Product Declaration (HPD) Compliant?

The Health Product Declaration (HPD) is one of the most requested specification resources in the AEC industry. Building product manufacturers can contribute one point in LEED v4 with a LEED compliant HPD.

On: Dec 14, 2017
How Architecture Based Video Games Could Affect Product Specifications

Many of you may have grown up with Atari, Nintendo, and Sony Playstation game systems. From Pac Man and Super Mario Brothers, to the Final Fantasy and Elder Scrolls Series, gamers have enjoyed challenging puzzles, adventures, and strategy games. Over the past decades, video games have become more complex, immersive, and interactive.

On: Dec 12, 2017
3 Ways to Get Your Building Product Specified from Office Visits

“A direct presentation to decision makers remains one of the most effective ways to market your product. The interaction between Design Professional and Building Product representative allows for the exchange of ideas and answering of questions,” says Ron Blank, specifications guru and industry leader. Let’s review three types of office visits that can help get products specified.

On: Dec 4, 2017
The Secret to Increasing Participation for An AIA CE Course By 30%

Why is your competitor’s online education course outperforming your course by thirty percent or more? Why is your competition getting specified on more projects than you? AIA continuing education is an excellent tool to reach architects, specifiers, interior designers, engineers, and contractors.

On: Nov 29, 2017
3 Reasons Why Your AIA Continuing Education Puts People to Sleep

Building product manufacturers with the best intentions can create a AIA continuing education course that does their product and brand a disservice. How many Powerpoint presentations have you witnessed that nearly put you to sleep? Death by Powerpoint is a common saying about presentations that are boring, uninspired, and drab. There are several reasons why AIA continuing education can fail to deliver it’s intended outcome. Let’s explore three of them-

On: Nov 27, 2017
How to Hire Fiercely Competitive Building Product Reps

Building product manufacturers need competitive closers in good times and bad times. Many building product reps look good when the economy is good. But when the economy crashes, building product manufacturers quickly discover the underperformers. “The one performance factor that distinguishes the rainmaker from the ordinary sales person is that he or she sells more,” says Jeffrey Fox in his book How to Be a Fierce Competitor.

On: Nov 22, 2017
Enemies of Building Product Specification

“Sales efficiency is quantitatively defined as the amount of selling time spent face-to-face with customer decision makers, or phone-to-phone with decision makers if you are a tele-marketer. Effective sales people who spend more time in front of customers sell more. Anything that steals selling time is a theft of organization revenues and usually of sales person compensation,” says Jeffery Fox in his book How to Be a Fierce Competitor.

On: Nov 14, 2017
6 Reasons Not to Fire Building Product Reps

“Profit-positive sales people are desperately needed by every organization,” says Jeffery Fox in his book How to Be a Fierce Competitor. Fox defines a sales person as someone who generates more gross margin dollars than his or her total cost to the organization. The total cost might include hiring and retirement costs, salary, commissions, car, phone, insurance, office expenses, travel expenses, and training.

On: Nov 1, 2017
Signs of a Bad Building Product Manufacturer’s Meeting

“Meetings are one of the most pernicious thieves of selling and productivity in business. There are too many meetings and too many bad meetings. Good companies constantly rip out the root causes of inefficiency and waste in production, administration, distribution, and marketing. Good companies abhor waste, and because meetings are often huge time wasters, meetings are managed to make money and to overcome challenges,” says Jeffrey Fox in his book How to Be a Fierce Competitor.

On: Oct 23, 2017
The Product Manufacturer Predicament: Costs Versus Investments

“Smart companies know the difference between costs, expenses, and investment. Smart management sees costs as money eaters. They see investments as money makers. They see expenses as nice but the first to go in tough times,” says Jeffrey Fox in his book How to Be a Fierce Competitor. Where does a building product manufacturer cut costs and where do they increase investments? Let’s examine a few recommendations-