Brad Blank

Brad Blank

Brad Blank
Vice-President and Media Director

Brad has worked with building product manufacturers, architects, engineers, and specifiers for over fifteen years. Having made architectural specification calls for numerous building product manufacturers, Brad understands first-hand the importance of being able to offer proof of a product's sustainability claims. He obtained his M.F.A. from the University of Miami graduate film program. After working as a producer, writer, and director in the motion picture industry in Los Angeles, Brad turned his attention to the education market. As Media Director for GreenCE, Brad has created several video continuing education courses on topics such as Net Zero Energy Building Certification™ (NZEB), LEED Platinum schools, and Health Product Declarations (HPDs). He oversees our video services which include: concept & development, script writing, production, and post-production.

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Online Courses

Newest Courses
Modular Beauty: Low Impact Development and Permeable Pavers

Low Impact Development (LID) has several advantages over traditional storm water management approaches. Since impervious pavement is the main source of storm water runoff, LID strategies recommend permeable paving for hard surfaces. The course discusses LID, its goals and principles, and how they are achieved. It provides an overview of permeable pavements, and more particularly, plastic permeable grid paver systems and how they support LID goals.

  • 1 AAA Structured Learning Hour
  • 1 AIA HSW/LU CE Hour
  • 1 AIBD CE Hour
  • 1 GBCI General Hour for LEED Professionals
  • 1 OAA Structured Learning Hour
  • 1 SAA Core Learning Hour

The Spec Shaman

On: Oct 9, 2017
Should You Pay Building Product Reps for Performance?

“Pay for knockouts, not for punches. Pay for sales revenues generated, nor for sales calls made. Pay for packages delivered, not for miles driven,” says author Jeffrey Fox in his book How to Be a Fierce Competitor. Should your company be paying for outcomes or activities? Let’s examine a few scenarios.

On: Oct 3, 2017
What Architects Can Teach Building Product Manufacturers

“Find an inner place. A belief. It sounds mystical. Trust it and never depart from it. Keep your flame alive. Every action should come from that inner belief system,” says Antoine Predock in a recent AIA podcast. Renowned architect and artist, Predock states that buildings are all about process.

On: Sep 29, 2017
Does Your Product Contribute to the LEED v4 Low-Emitting Materials Credit?

There are several significant changes in LEED v4 compared to previous versions of the ratings system. The LEED v4 BD+C Low-Emitting Materials credit has several changes which we will explore.

On: Sep 20, 2017
 <p>How do precast concrete products fit into the LEED v4 rating system?

How do precast concrete products fit into the LEED v4 rating system? What LEED credits apply to precast concrete products? The National Precast Concrete Association (NPCA) has released The Precaster’s Guide to LEED v4 to help manufacturers navigate the LEED rating system.

On: Sep 14, 2017
How the New PCR Program May Affect Your LEED v4 EPD

Environmental Product Declarations (EPDs) play an important role in LEED v4. EPDs are created according to internationally harmonized standards and are 3rd party verified, ensuring that the results for products are valid.

On: Sep 6, 2017
3 Ways Building Product Manufacturers Can Clean House

“Just as the gardener, to promote vigorous new growth and radiant blossoms, prunes the deadwood off the rose bush, so do great leaders who get rid of all deadwood employees,” says Jeffery Fox in How to Be A Fierce Competitor. Fox argues that deadwood employees don’t produce results, don’t attract customers, and should be fired. Building product manufacturers that cut low performing employees send a message to the rest of the company- performance matters.

On: Sep 1, 2017
3 Reasons Why Architects Specify Certain Building Products

Why do architects specify certain building products? Why do project teams select certain types of masonry products, insulation, or paint? According to a recent study by the American Institute of Architects (AIA), there are several reasons for an architect’s specification decisions.

On: Aug 25, 2017
How the FITWEL Certification System Can Help Building Product Manufacturers

It seems every week, a new building certification system is released. Most building product manufacturers are familiar with LEED, Green Globes, and WELL rating systems. A new healthy building certification system called Fitwel was released last year.

On: Aug 21, 2017
How LEED Courses Help Building Product Manufacturers Get Specified

LEED v4 was launched in November 2013. Yet, many building product manufacturers are still unprepared in today’s marketplace. Despite several new opportunities, many building product manufacturers haven’t developed Health Product Declarations (HPDs) for LEED v4. Other companies have failed to update their LEED product documentation from LEED v3 to LEED v4.

On: Aug 14, 2017
Measuring Success - What Building Product Manufacturers Do Wrong

“Are you paralyzed with fear? That’s a good sign. Fear is like doubt, fear is an indicator. Fear tells us what we have to do,” says Steven Pressfield in his book The War of Art. How do building product manufacturers measure success? How do they deal with fear and doubt? Let’s review how building product manufacturers can evaluate their success.