The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Oct 28, 2016 By: Brad Blank
How Your Outdated AIA Course is Affecting Your Brand
Does your AIA education course look like a train wreck? Are your product reps using Powerpoint presentations from 1999? Do architects fall asleep during your box lunch seminars? Then maybe its time to update your CE course. An antiquated AIA CE course can negatively affect your brand and open the door for your competition.
On: Oct 28, 2016 By: Brad Blank
3 Myths About Health Product Declarations
The Health Product Declaration (HPD) has become the industry standard for reporting the material contents of building products and the health effects associated with these materials. However, there are many myths and tons of misinformation about HPDs in the marketplace. In 2011, the HPD Working Group released its initial draft of the HPD.
On: Oct 28, 2016 By: Brad Blank
HPDs Why Product Transparency Is The New Norm
HPDs are being required on more building projects and building product manufacturers are having to comply with HPD requests. Product transparency is here to stay whether manufacturers like it or not. Forward-thinking manufacturers who want to increase product specifications and build brand awareness will develop HPDs. Product manufacturers that have something to hide, don’t have the budget or resources, and lack a longterm strategy to address transparency will be penalized.
On: Oct 28, 2016 By: Brad Blank
Marketing Building Products Perception Versus Reality
“Marketing is a battle of perceptions, not products,” state marketing gurus Al Ries and Jack Trout in their monumental book The 22 Immutable Laws of Marketing. Most people perceive the first product in a given industry as the superior one.


GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.