The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Sep 22, 2022 By: GreenCE, Inc.
Why would smart, passionate, hard-working product manufacturers continue investing in programs that lose money and offer little return? An example of “Sunk-Cost Bias” is when a company continues to invest time, money, and resources to a losing program simply because they have already incurred or sunk a cost that cannot be recouped.
On: Aug 17, 2022 By: Brad Blank
The construction industry has made a remarkable recovery from the 2020 COVID pandemic. However, there are signs of a recession looming for the AEC industry. How can companies prepare for a potential downturn in 2022?
On: Jun 22, 2022 By: Brad Blank
LEED v4.1 is still in the beta phase and has not officially launched. However, several AEC firms across the country are using LEED v4.1 for current projects. How will LEED v4.1 affect building product manufacturers in the future?  Overview of LEED v4.1
On: Feb 4, 2022 By: Brad Blank
LEED project
The USGBC has announced the top ten states ranked by LEED certified projects for 2021. In 2021, the top ten states, with the addition of the District of Columbia, certified 1,105 projects and more than 247 million gross square feet under LEED. Did your products get specified in the states listed?
On: Sep 22, 2021 By: Brad Blank
Is your competitor getting more jobs than you? Are you able to attract large numbers of design professionals to your education course to learn about your products? Do you wish your courses generated more leads? There are three methods to increase course participation for your CE course that we will discuss today.


GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.