The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Aug 25, 2021 By: Brad Blank
The COVID-19 pandemic has changed the way building product manufacturers get their products specified. Economic hardships, loss of jobs, remote working practices, and other significant obstacles have challenged manufacturers and their ability to reach decision makers. What strategies should manufacturers use to reach the decision makers?
On: Aug 3, 2021 By: Brad Blank
The COVID-19 pandemic devastated the global economy in 2020. The pandemic inflicted severe damage to the construction industry and caused manufacturing job losses, delayed several high dollar projects, and struck fear into many manufacturers. The good news is that vaccines have been rolled out across the country and helped return the AEC industry back to some form of normalcy.
On: Jun 22, 2021 By: Brad Blank
WELL has become one of the fastest growing building rating systems in the country. There are several opportunities for building product manufacturers to get specified on WELL projects. We will identify strategies and documentation that can help manufacturers increase their specification opportunities. What Is The WELL Building Standard?
On: Jun 2, 2021 By: Brad Blank
How will the global pandemic affect architecture and engineering firms and what impacts will they have on building product manufacturers? What challenges lie ahead for companies in the AEC industry and what can current metrics tell us about potential failures and successes? Let’s find out….
On: May 17, 2021 By: Brad Blank
product specification
How is your company reaching the key decision makers to get your products specified? What strategies are you using to educate design professionals about your products? What metrics does the American Institute of Architects (AIA) use to show that continuing education has the most impact on specifiers? Let’s find out.


GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.