The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Nov 4, 2020 By: Brad Blank
COVID-19 Construction
There are several trends and events that may shape building product specification in 2021. These include COVID-19, sustainable design, and new technologies that will alter the AEC landscape. Our team will review these potential game-changers for 2021 and how they may affect building product manufacturers.   COVID-19
On: Oct 12, 2020 By: GreenCE, Inc.
Rising concerns about global warming have created ingenious thinking and inventions intended to curb its negative impact on humans and our environment. Over the years, increasing advocacy for environmental consciousness has led to the adoption of green buildings.
On: Sep 30, 2020 By: GreenCE, Inc.
We are in the digital age, and many creative ideas and innovations are reshaping how we do business in the construction industry. One of such innovations enhances seamless communication between building product manufacturers and their clients. Today we will discuss the benefits of AIA webinars for building product manufacturers. AIA Webinars
On: Sep 21, 2020 By: GreenCE, Inc.
As a global benchmark for health, WELL is a building certification used by over 4,000 projects in 60 countries. WELL v2 is built on the foundation of the first version of the WELL Building Standard (WELL v1). In this blog, we’ll dive into the second version of WELL, the most rigorously test and vetted version of the standard to date. About WELL
On: Sep 18, 2020 By: GreenCE, Inc.
Webinar marketing is the use of an online seminar to promote your business and gain new customers. Free webinars provide valuable information to an audience in hopes of selling a product or service. Webinars are a high-quality introduction to your business, and they allow customers to get to know you, see your value, and begin to trust you before purchasing. When it comes time to buy, they’ve already built a relationship with you and feel confident in taking that next step.


GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.