The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: May 9, 2019 By: Brad Blank
The Age of Flower Power Architecture and How It Transforms Affordable Housing, Smart Growth, and Community Outreach
The International Living Future Institute (ILFI) has launched the Living Building Challenge 4.0 which decreases H2O and building materials requirements. In addition, the ILFI has launched a new sustainable ratings system called Core. How will these formational modifications affect renewable and viable design? Let’s find out . . .
On: May 7, 2019 By: Stacie Townsend
Tiny Houses, Big Deal
It’s hard to preach about sustainable living when just owning or renting a home seems to be a hardship for more people than not lately. Who can think about sustainable choices that may cost more, when it's a struggle to pay the rent or mortgage? So when I write about habits that save electricity or water, or leave a smaller carbon footprint, I do so in the spirit of saving the earth, battling climate change AND saving money.
On: Apr 30, 2019 By: Brad Blank
3 Significant Specification Strategies Every Building Product Manufacturer Should Implement
There are three significant specification strategies that building product manufacturers should consider implementing for their company. Several weeks ago, I attended the Spec Shaman Summit in San Antonio, TX. Over forty building product manufacturers attended the event and the discussions were enlightening. Here’s what I learned…
On: Apr 25, 2019 By: Stacie Townsend
Earth Day and the Sustainability Industry
I was a sophomore in high school, in the early 90s, when I first heard about Earth Day. I jumped on the tree hugging movement gladly, and adopting the “Reduce, Reuse, Recycle” phrase as my mantra.
On: Apr 9, 2019 By: Stacie Townsend
Overview of the USGBC’s Living Standard Research Report
In November 2018, at the Greenbuild International Conference, the U.S. Green Building Council (USGBC) announced their plans for creating a new living standard.

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Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

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